MediaTek Appoints Patrik Persson as the new General Manager of Global Marketing Communication

STOCKOLM-SWEDEN – May 14th, 2013 - MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Patrik Persson has been appointed as General Manager Global Marketing Communication.In his new role, Patrik will lead the strategies and development of the global corporate communication and branding of MediaTek. He will report to Johan Lodenius, the Chief Marketing Officer of MediaTek. “Having worked with a number of multinational corporations over the past 20 years, Patrik has deep knowledge of global market communication. He has been a part of the movement that, since the mid-nineties, shaped the shift from traditional to digital communication. I am very pleased to have Patrik on board."

Patrik has been working with global corporations like The Absolut Company, Vodafone, Hennes & Mauritz (H&M) and many others. Patrik was a co-founder of Great Works, one of the world’s most awarded digital agencies.

 

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.